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OUR MISSION
OUR MISSION
We're marine insurance professionals who recognise what's at stake. Between 35,000-100,000 fishermen disappear at sea annually.
Vessels operate dark in restricted waters. Investors demand ESG accountability we can't substantiate.
Lifeline exists to give the marine insurance industry the tools to lead on fishing vessel transparency—protecting fishermen, protecting oceans, and protecting our interests before regulation and public pressure force our hand.
We're not vendors selling to insurers. We're industry professionals who recognise what's at stake and have assembled the expertise—insurance, maritime, and technology—to address it.
Built on the Earth Plaform
Built on the Earth Plaform
The Earth Platform—proven smartphone technology already protecting workers across global supply chains—gives us verifiable vessel tracking, crew welfare data, and documented compliance. This is our opportunity to lead as an industry, not react to regulation.
Lifeline leverages EARTH Platform technology—already protecting workers across global supply chains in factories, farms, and fishing communities.
PROVEN TECHNOLOGY
The EARTH Platform has been deployed in garment factories, agricultural operations, and fishing communities—giving frontline workers the ability to report conditions securely and anonymously.
COMMUNITY NETWORKING
Unlike generic apps, the Earth Platform creates invite-only communities around specific vessels, ensuring verified users and preventing misuse.
CLOUD INFRASTRUCTURE
Built on Amazon Web Services with satellite integration capabilities (Planet, Starlink), the platform scales globally while maintaining data security and privacy.
CUSTOMISABLE WORKFLOWS
The platform adapts to specific use cases—whether monitoring ILO forced labour indicators, tracking vessel movements, or collecting welfare reports from crew members.
THE CRISIS WE'RE ADDRESSING
THE CRISIS WE'RE ADDRESSING
FORCED LABOUR AT SEA
FORCED LABOUR AT SEA
Between 35,000 and 100,000 fishermen disappear annually—many trafficked from prisons in Thailand and Indonesia onto fishing vessels where they face abuse, starvation wages, and violence. Some are thrown overboard if they don't work hard enough.
Source: Missing Seafarers at Sea database, investigative reporting by Ian Urbina (The Outlaw Ocean)
ILLEGAL FISHING
ILLEGAL FISHING
IUU fishing accounts for 20-30% of global catch (worth $10-23 billion annually). Vessels routinely disable AIS systems, fish in marine protected areas, and use destructive methods like Fish Aggregation Devices (FADs).
Source: FAO, UN reports on IUU fishing
LACK OF ACCOUNTABILITY
LACK OF ACCOUNTABILITY
Fishing vessels operate beyond effective monitoring reach. Crew members are anonymous, unregistered, and have no safe way to report abuse. Observers placed on vessels have been found dead in freezers.
WHY THIS MOMENT MATTERS
WHY THIS MOMENT MATTERS
TECHNOLOGY CONVERGENCE
Starlink and satellite internet make at-sea connectivity very affordable. Smartphone proliferation means nearly every vessel can deploy monitoring systems without specialised hardware.
REGULATORY MOMENTUM
REGULATORY MOMENTUM
The U.S. FISH Act (S.688) and EU supply chain regulations create legal frameworks requiring forced labour transparency. We need compliance infrastructure now—not when regulation forces scrambles.
ESG INVESTOR PRESSURE
ESG INVESTOR PRESSURE
Lloyd's has publicly acknowledged the need to improve ESG scores. Capital markets demand documented compliance, not aspirational statements about ethical operations.
PUBLIC SCRUTINY RISK
PUBLIC SCRUTINY RISK
As awareness grows of abuses at sea, insurers face questions about our role. Leading now positions us ahead of criticism. Following later puts us on defence.
SATELLITE MONITORING ADVANCES
SATELLITE MONITORING ADVANCES
AI-powered analysis of daily satellite imagery can now detect vessels globally and identify their wakes as unique signatures—making "going dark" increasingly difficult.
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